![]() ![]() The CBA has been made up of companies including Google and Facebook. ![]() The Coalition for Better Ads (CBA) will filter the useful ads and block the irrelevant and unwanted ones. "This is the outcome we were hoping for - that sites would take steps to fix intrusive ads experiences themselves and benefit all web users.With the launch of Google’s new ad-blocker for Chrome web browser, ads won’t pop up and bother users henceforth.Īlthough this would put an end to the unwanted pop-ups, full-page ads and auto-playing video ads, all the ads won’t be blocked. "As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing," Bentzel wrote. In a blog post published by engineering manager Chris Bentzel, the ultimate goal isn't to block ads but to urge publishers to create a better overall experience. Those blockers can cause headaches for Web publishers who rely on ads as a key source of revenue. Typically, Web users would install third-party ad blockers and use them on websites with annoying ad experiences. Sites also will be regularly evaluated, with grades such as "passing," "warning" or "failing." When a user reaches a site where ads have been blocked, they will receive a notification within the browser, along with the option to "always allow ads on this site." More: Unilever tells Facebook and Google to clean up online 'swamp' or it will pull ads The standards focus on 12 types of ads users find annoying, such as "large sticky ads," ones that automatically play a video, or prestitial ads popping up with a timer, often requiring the user to hit an "X" before advancing to the actual page. Its goal is to push publishers to drop the worst kind of ads, ones that drive users to install blanket ad blockers. It's part of The Better Ads Experience Program, organized by the Coalition for Better Ads, which count Facebook, Google and Microsoft as board members, as well as news publisher News Corp. The company said it will roll out new controls based on Better Ads Standards pulling ads that fail to meet the requirements. Starting Thursday, users of Google's Chrome Web browser might start seeing fewer advertisements. ![]()
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